Music videos contains a series of events that both make sense to the audience and appear to be unified in time and space. So as to ensure repeated viewings and the effective marketing of the band/artist and song, narrative code must be loose or simply suggestive rather than realistic or detailed.
A degree of authenticity of the performance is sought by the band and the director so we often find lip syncing close-up, mimed playing of instruments, repetition of chorus shots to enhance repeatability, unusual camera shots and angles.
Many of the band performance conventions are included in the conventions for a solo artist plus choreographed dance routines to enhance repeatability
The star image of individuals is important as we can identify the meta narrative of stars through their videos whereby the record label manipulates and changes artists image with each new release to increase sales, consolidate target audiences and broaden appeal to new fan bases
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